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Friday, February 04, 2011
Leading Luxury Home Theater Brand Obliterates The Competition With Its Atmos™ Subwoofer – The Smallest, Most Powerful Subwoofer In Its Class

Leading Luxury Home Theater Brand Tunes Subs For Thunderous Theater and MegaBass Music With Dual Drivers And Up To 600 Watts of Peak Power

FOR IMMEDIATE RELEASE: Feb. 4, 2011

SUNFIRE® DEBUTS ITS SMALLEST, MOST POWERFUL SUBWOOFER

Leading Luxury Home Theater Brand Obliterates The Competition With Its Atmos™ Subwoofer – The Smallest, Most Powerful Subwoofer In Its Class

CARLSBAD, CALIFORNIA, Feb. 4, 2011 — Sunfire® (www.sunfire.com), a specialist in the design, manufacture and marketing of luxury home theater products for the worldwide custom specialist and retail markets, today debuted its Atmos™ subwoofer, the smallest, most powerful subwoofer in its class.

The Atmos features a custom designed 6.5” woofer paired with a unique new asymmetrical cardiod surround, allowing over 1.5” of excursion. Resembling the variable thickness of the human heart, the surround provides superior control of the 6.5” driver, reducing distortion and increasing fidelity and reliability. The Atmos outperforms many 10” and 12” models.

Quietly containing the monstrous, cool running 1400W amplifier using Sunfire’s exclusive Tracking Downconverter technology required space-age engineering, which is why Sunfire used FEA (Finite Element Analysis) to design the Atmos, including the aluminum cabinet and the drivers as well as redesigning the Tracking Downconverter amplifier. This patient attention to detail gave the Atmos unequalled fidelity and high output, all out of an impossibly small aluminum extruded cabinet.

“The Atmos sets a new bar for small, powerful, accurate subwoofers. It is relevant for today’s consumers who demand high performance and reliability out of a small cabinet,” said Sunfire General Manager Mark Weisenberg. “Our engineers started from scratch and developed a incredibly tough aluminum enclosure that accommodates the tremendous air pressure generated by the woofer.”

Sunfire knows that every room is different, which is why the Atmos features an auto-room equalizer circuit that automatically adjusts the sub’s response to best suit the room acoustics for maximum bass quality and performance.

Thanks to the Atmos’ newly designed foot, which was inspired by the tire industry, the subwoofer will remain in place even at mind-numbing volumes. And with a footprint just over 10 inches square, the Atmos fits anywhere. For those thrill-seekers requiring even more bass, two Atmos subwoofers can be paired with just one wire through its conveniently located master/slave connectors.

The Atmos will begin shipping in Q2 2011 on a limited availability basis.

About Sunfire: Founded by renowned audio innovator Bob Carver, Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world. Sold in over 65 countries, Sunfire combines unconventional thinking with precision engineering to create innovative theater products that deliver exceptional performance – whenever, and wherever, they are heard. Carver’s thirty five years of scientific research have resulted in numerous patents including the Tracking Downconverter™ power supply used in the company’s receivers and amplifiers; and High Pressure, High Back-emf technology found in the company’s speakers. Complete information on Sunfire, its products and technology, is readily available at www.sunfire.com.

About The AVC Group, LLC:
Headquartered in Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent manufacturers and marketers of state-of-the-art consumer and commercial audio, video, and control system solutions. The AVC Group is comprised of the following industry leading brands: NILES® Audio (www.nilesaudio.com), ELAN® Home Systems (www.elanhomesystems.com), Xantech® (www.xantech.com), ATON® (www.atonhome.com), and Sunfire® (www.sunfire.com). The AVC Group, LLC is a subsidiary of Nortek, Inc.'s (www.nortek-inc.com) Home Technology Group.






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